It’s official—the It Girls boho fashion vibe is back and better than ever!
Once a defining style of the early 2000s, it’s now making a stunning comeback. Celebrities like Kate Hudson, Nicole Richie, and designers like Isabel Marant and Rachel Zoe helped shape this iconic trend.
Now, these It Girls are back to show us why this easygoing, free-spirited style still reigns supreme.
A Look Back at Boho Beginnings
Boho fashion has deep roots that can be traced back to the ‘60s and ‘70s, inspired by the hippie movement. Jane Birkin in Cannes in 1969, wearing a crocheted crop top, embodied this vibe perfectly. Woodstock that same year saw colorful vests, beaded necklaces, and fringed styles that would later define boho chic.
Fast forward to the early 2000s, and Kate Hudson’s role in Almost Famous as Penny Lane brought boho back to the forefront. Her character’s shearling coat, flowing blouses, and carefree attitude were the essence of bohemian style. The look was embraced by real-life It Girls like Nicole Richie and Mary-Kate Olsen, who lived and breathed the boho lifestyle.
What Makes The It Girls Love Boho Fashion ?
Boho isn’t just a style—it’s a lifestyle. With its flowy, frilly layers, floral and paisley prints, and an abundance of hippie jewelry, it speaks to the It Girls sense of freedom and self-expression.
Whether it’s the mix of textures like lace and fringe or the way these pieces come together, boho fashion allows people to showcase their personalities through their outfits.
One of the biggest It Girls tied to this movement is Kate Hudson, who fully embraces boho fashion both on and off the red carpet. Hudson once said, “I think boho is a vibe, but more than anything, it’s a personal style that feels true to me.”
The Early 2000s: Boho’s Golden Era
The early 2000s were a boho boom, and It Girls were quick to adopt the style. Nicole Richie, often styled by Rachel Zoe, became synonymous with oversized sunglasses, fringed bags, and flowing maxi dresses.
Mary-Kate and Ashley Olsen were also known for their effortless boho looks, often wearing oversized scarves and layers of turquoise jewelry. They embrace the free spirited style.
Boho made its way from the red carpet to the small screen as well. Gossip Girl’s Serena van der Woodsen (Blake Lively) and The O.C.’s Marissa Cooper (Mischa Barton) helped cement the style as a mainstream fashion movement.
These It Girls’ wardrobes, filled with handkerchief hems, floaty fabrics, and fringe, defined an era of boho chic.
Designers Opinion Why Boho Fashion Is Back
So, what’s behind the resurgence of boho? According to designers like Isabel Marant and Anna Sui, boho fashion is an antidote to the stark, minimalist trends we’ve seen in recent years. People are craving something softer, more playful, and more individual.
Marant sums it up perfectly: “For me, boho is about a woman who travels and picks things up along the way, mixing and matching.”
This love for individuality has made vintage shopping popular again, and many It Girls on Instagram are turning to bohemian fashion stores for boho inspiration. Unlike highly curated, polished looks, boho allows for a more natural, lived-in feel. It’s about layering pieces and making them your own. Learn how to dress like a Hippie 🙂
Celebs It Girls Leading the Boho Revival
Some of our favorite It Girls are fully on board with the boho revival. Rachel Zoe, who helped define the style in the early 2000s, says that the spirit of boho is all about freedom. “It is more than the clothes—it’s a way a woman carries herself. It is beyond the fringe and flowing dresses. It’s about being true to who you are.”
Kate Hudson is still leading the boho charge, showing us how this style can evolve. Whether she’s on the red carpet or running errands, she proves that boho isn’t just about looking good—it’s about feeling good too. Hudson’s layered necklaces, breezy blouses, and floppy hats are a modern take on the classic look, showing us that boho is still relevant and accessible.
Sienna Miller, often hailed as the queen of boho chic, is another It Girl who has stayed true to her roots. Her effortless style is a perfect mix of rock ‘n’ roll and bohemian charm. Whether she’s in handkerchief hems or floral maxis, Sienna shows that boho is timeless.
Designers And Stylists Who Shaped Boho Fashion
Several designers have been instrumental in shaping the boho look we love today.
Phoebe Philo’s work at Chloé in the early 2000s was pivotal, making boho chic accessible and aspirational. Stella McCartney also deserves credit for infusing boho with cool-girl glam. Rachel Zoe, as one of the most iconic stylists, brought boho to the masses by styling stars like Nicole Richie, Mischa Barton, and Lindsay Lohan in the signature layered, carefree way.
Isabel Marant, a leader in the boho movement, says, “Boho is about freedom—freedom to mix, match, and express who you are. It’s powerful and personal.” Her Fall 2024 collection reflected that ethos, with intricate details, flowing silhouettes, and bold patterns.
Anna Sui, another boho pioneer, speaks to the playful nature of the style. “Boho is like living in a fantasy. It’s about indulgence and whimsy, but it’s also deeply feminine and soft. People are ready for that softness again.”
Boho in Today’s World – It Girls Setting The Trends
In a world dominated by fast fashion and fleeting trends, boho stands out for its staying power. Part of this resurgence is driven by people’s desire for sustainability. Boho fashion, with its emphasis on vintage pieces, natural materials, and slow fashion, aligns with the values of today’s conscious consumers.
Many fashion-loving It Girls are turning to second-hand and and vintage shops to find unique boho pieces. The beauty of boho is that it’s never about following a set of rules. It’s about finding what works for you and layering both make-up and fashion it in a way that feels authentic.
How to Get the Boho Look Today
If you’re inspired to add some boho flair to your wardrobe, here are a few tips:
Mix and Match: Boho is all about combining textures, gypsy colors, and prints. Don’t be afraid to layer pieces that wouldn’t traditionally go together—like a floral maxi dress with a fringed jacket.
Accessories Are Key: Layered jewelry is a staple of boho fashion. Think long necklaces, chunky rings, and plenty of bracelets.
Buy Unique Piecces: Focus on artisanal boutiques, local designers, and sustainable brands that offer handcrafted or limited-edition items. Look for quality fabrics, intricate details, and timeless designs that reflect individuality.
Go Vintage: Hit up your local thrift stores or vintage boutiques to find one-of-a-kind boho pieces. Look for flowy dresses, oversized scarves, and anything with fringe.
Embrace Earthy Tones: Colors like rust, mustard, olive green, and burnt orange are quintessential boho hues.
Don’t Forget the Details: Boho fashion is all about the small touches. Embroidery, lace, and fringe are key elements that make an outfit stand out.
It Girls Boho Fashion Forever
Boho fashion has a way of sticking around. It’s more than just a trend—it’s a timeless expression of freedom and individuality. It Girls like Kate Hudson, Rachel Zoe, and Sienna Miller show us that boho chic can evolve, but its essence remains the same.
So, whether you’re dressing for a festival, a night out, or just a casual day, embrace the spirit of boho. Throw on those flowy layers, pile on the jewelry, and let your personal style shine. The It Girls’ boho vibe is back, and they’re cuter than ever!
